Sim Lian Took Holland Link at $1,432 — Then Came Back for Holland Plain

7 August 2025Blog District 10 CCR

The Holland Link land sale site, outlined in red off Old Holland Road

On 7 August the Urban Redevelopment Authority awarded the Holland Link site to Sim Lian Land and Sim Lian Development for $368,368,368 — $1,432 per square foot per plot ratio.

Nine months later the same developer would return to the same precinct and pay more for Holland Plain.

What URA awarded


Site area	17,069.0 m² (183,731 sqft)
Maximum gross floor area	23,897 m² (257,225 sqft)
Allowable development	Residential
Tenure	99 years
Tendered price	$368,368,368 — $1,432 per square foot per plot ratio
Date of award	7 August 2025
URA expected completion	2030

Source: Urban Redevelopment Authority, August 2025.

The same buyer, the same precinct, nine months and 4% apart

Site	Awarded	Price	psf ppr
Holland Link	7 Aug 2025	$368,368,368	$1,432
Holland Plain	12 May 2026	$454,000,000	$1,491

Award figures from the URA media releases for each site.

Sim Lian bought Holland Link first, then came back nine months later and paid $59 a square foot more for the neighbouring parcel — about 4% higher.

A developer returning to the same precinct at a higher rate is a more useful signal than any single tender. They had just spent a year underwriting this exact location, they knew what the first site cost them, and they still bid up.

The plot ratio here is low — about 1.4 — so this will be a low-rise development on a generous piece of ground, which is what the Holland precinct is being planned as.

What I would take from this

If you are buying in Holland or Bukit Timah, two adjacent sites are now in the hands of one developer. Expect them to be planned as a precinct rather than as two unrelated launches.

If you own here, the useful figure is the second one. The market for this ground went up 4% over nine months in the judgement of the party best placed to know.

If you are waiting for District 10 land to get cheaper, this pair is the argument against it. No launch date or developer price has been published, and this post does not estimate either.

Common questions

Who won the Holland Link site?

Sim Lian Land Pte Ltd and Sim Lian Development Pte Ltd, at $368,368,368 — about $1,432 per square foot per plot ratio. The award was announced on 7 August 2025.

How does Holland Link compare with Holland Plain?

The same developer won both. Holland Link was awarded in August 2025 at about $1,432 per square foot per plot ratio; Holland Plain in May 2026 at about $1,491, roughly $59 a square foot or 4% higher nine months later.

How big is the Holland Link site?

17,069.0 square metres of land with a maximum gross floor area of 23,897 square metres (257,225 sq ft), on a 99-year lease, for residential use — a low plot ratio of about 1.4.